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Every company wants to sell its product and make profits but the process of sales is not that easy. Let us discuss all innovative measures brought in the sales process to sell a product.


I was little amused to read that the Axe effect advertisement was facing a legal problem when a person filed a suit for not getting the effect shown on the television. Its great at least some one raised his voice against the misleading advertisement. These commercials promises a lot but the actual product causes no such effect. I just cannot understand why these branded companies are lying with the customers and playing with their emotions. Is it just for selling their product or service ? Or to show their superiority when compared to other brands.

Pen is Mightier than the Rod

Submitted by rashmijsr on Mon, 2010-10-11 13:38
Pen mightier than Sword

All of us aware of the proverb “ Pen is mightier than Sword “. But how this sword has been replaced by rod. Let me answer all your doubts. Nagpur police is trying to sort out problems caused by mob at accident sites with pen and paper. The idea is very innovative and i am a proud nagpurian to announce that we have given to wiser ways of solving problems than using Rod. Lets find out how ?

Maggie noodles and Horlicks Foodles

Submitted by rashmijsr on Thu, 2010-09-30 13:45
Maggie Noodles

I was changing channels few days back when i saw the advertisement of Horlicks Foodles. Thought for a while what is this foodles ? I have heard of noodles but it was the first time i heard of foodles. Then the advertisement began, how nutritious it is and can easily replace a meal. Oh god this was noodles only the “N” has been replaced with the “F”. Horlicks is a product of GlaxoSmithKline and all its product starting from Junior Horlicks, Mother's Horlicks and biscuits are very famous. Then why it thought of venturing in to noodles where maggie captures a big share of the market.

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