I was little amused to read that the Axe effect advertisement was facing a legal problem when a person filed a suit for not getting the effect shown on the television. Its great at least some one raised his voice against the misleading advertisement. These commercials promises a lot but the actual product causes no such effect. I just cannot understand why these branded companies are lying with the customers and playing with their emotions. Is it just for selling their product or service ? Or to show their superiority when compared to other brands.