What is a Brand? A brand is a name which gets engraved in your mind and never fades with time. People will forget you but they will not forget the brand name and their experience associated with the brand. The leading companies which have established themselves as a brand in the world are very few. I would say you can count them on fingers but then those who have established themselves as brands and have found their way into people’s heart are the ones which never age with time. Did you ever think of establishing you yourself as a living brand?
© 2010 Rashmi Priya. m